Crafting Compelling LinkedIn Posts: A Step-by-Step Guide for Keynote Speakers
As a Keynote Speaker, one of your social media goals is to make a strong impression on LinkedIn and get noticed among the thousands of posts. However, you may have noticed it can be a struggle with low engagement or low views, and you’ve had enough.
Well, you’ve come to the right place.
I will guide you in creating compelling LinkedIn posts that effectively convey your knowledge and perspectives as a thought leader.
Let’s jump in!
LinkedIn Loves Long Content
LinkedIn rewards longer posts that keep users engaged. Don't hold back when sharing your stories and insights. Think of your post as a keynote speech- begin with a struggle, dive into the problem, offer takeaways, and conclude with a transformation.
Sharing Your Human Side
LinkedIn isn’t just about showing your professional side, it’s also a great platform to showcase your true self, your personable side. You can share personal stories, challenges, or successes you have faced to build that human side of your brand. Your audience will relate with you more if you share the real you.
Ditch the Stock Photos
When uploading images, steer clear of stock photos. Opt for pictures of yourself that complement your content and give viewers a clear idea of what you're discussing. Don't be afraid to show vulnerability when discussing personal struggles. You don't need to appear perfect all the time.
Editing Your Photos
Ensure your photos are in the correct LinkedIn format and edit them to improve quality. Brighten dark photos and enhance them to make a lasting impression. Tools like Canva, your iPhone's built-in editing features, and Lightroom can be very helpful for this.
Have an Opinion
Don't be afraid to voice your strong opinions on topics or issues you're passionate about. Being kind while expressing your views can encourage your online community to engage with your post, especially if they share your perspective.
Crafting compelling and engaging LinkedIn posts as a Keynote Speaker is about sharing your authentic self, using personal stories, and offering valuable insights. Don't be afraid to be vulnerable, and always remember that longer content tends to perform better. Show your audience that you understand their struggles, and encourage engagement by sharing your opinions.
With the right approach and a willingness to learn, you can make LinkedIn a valuable platform for building your brand as a Keynote Speaker.
If you're struggling with your LinkedIn content, don't hesitate to reach out for help, I’m here to help you. Your success on the platform is important, and seeking assistance can make a significant difference.