top of page
  • laurenrossow

How Keynote Speakers Can Build a Strong Social Media Strategy For 2024

Hey Keynote Speakers, are you finding it harder than ever to capture the attention of your audience? Perhaps your struggle lies in the vast sea of social media, where reaching the right followers feels like searching for a needle in a haystack. Do you know what this means? It might be time to give your social media strategy a rejig.

The Struggle is Real: Boosting Followers and Reach on Social Media

In the fast-paced world of 2024, a strong social media presence is non-negotiable. If your follower count isn't increasing above average and your reach is barely making an impact, it's a clear sign that your strategy needs to change. It's time to invest in your online presence – your ticket to an engaged audience.

Key Tips for Keynote Speakers on Creating a Strong Social Media Strategy:

Define Your Goals:

First things first, know what you want to achieve with your social media. Are you aiming to increase engagement, followers, leads or simply maintain a presence that offers valuable content? Tailor your content to align with your goals. Your strategy should stem from your business and social media goals. This way you know what direction to take your strategy when you need to measure your success.

Know Your Target Audience:

Understand who you're speaking to. What are their interests, pain points, and aspirations? Once you know this, creating your content becomes a breeze. You’ll be able to connect with your audience emotionally, and they'll become your engaged and loyal followers.

Analyze the Competition:

It's not about reinventing the wheel; it's about making a better one. Analyze what your competitors are doing. Are they nailing a specific type of content or engaging in a particular way? Learn from them, adapt, and put your unique spin on it.

Know Your Strengths:

Every Speaker has strengths. Identify yours and play to them. If you excel at storytelling, make that your focus. If humour is your strength, infuse it into your content, and on the other hand, if there's something you're not great at, don't stress. Dip your toes in and see how it feels– no need to dive in headfirst.

Building a Strong Strategy: Your Social Media Plan of Attack!

If you're feeling overwhelmed or unsure about navigating the social media landscape, don’t worry! I've designed a 12-week program- 12 Weeks to Social Media Empowerment, to help you design a social media strategy that is right for you and your business. From setting achievable goals to creating compelling content, this program covers it all. It's a crash course tailored for Keynote Speakers ready to amplify their impact.

But wait, there's more! For those who want a personalized touch, I offer my specialized services as a Social Media Manager. Let me guide you through the nuances of social media, ensuring you not only gain followers but also foster meaningful connections with your audience through content that speaks to them. Together, we'll make your online presence as impactful as your on-stage performance.

In a world that's more connected than ever, your social media strategy should not be overlooked in your digital marketing strategy, which can lead you to success. Elevate your social media game in 2024 – because the world needs to hear what you have to say!

16 views0 comments


bottom of page