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Instagram & LinkedIn Predictions for 2024: Keynote Speakers Need for Their Social Media Strategy

Updated: Dec 11, 2023

Icons of LinkedIn and Instagram wearing new years hats with a rain of hearts and likes behind them

As we step into 2024, the New Year brings changes to the social media world, making it time to make changes to your strategy so you don’t get left behind in the ever-changing world of social media. Instagram and LinkedIn continue to evolve, presenting Keynote Speakers with a plethora of opportunities to engage and captivate their audience.

Let's delve into my11 predictions that will shape your social media strategy for the New Year:

1. Short-Form Video Dominance

The reign of short-form video content, epitomized by Instagram Reels, remains King. Keynote Speakers should focus on honing their storytelling skills, leveraging trending music, and creating visually compelling content to stand out in the crowd and spread their message.

2. The Power of Authenticity

Transparency and honesty are the foundations of a loyal following. Keynote Speakers must

showcase the human side of their brand by offering behind-the-scenes glimpses, employee

spotlights, and candid photo posts. Authenticity will be key to success.

3. LinkedIn's Rise in Virtual Events

LinkedIn is set to become a hub for virtual events and video streams. Anticipate dedicated

event and video feeds, making it easier for users to discover and engage with valuable content.

4. Instagram's AI Revolution

Instagram's embrace of AI-driven content recommendations will deepen in 2024. Expect more

AI-based highlights and generative tools, enhance the user experience and increase the time

spent on the platform.

5. Consistency Is Key

Among the changes, one constant remains: consistency is key for success on Instagram.

Regularly share content, maintain your brand voice, and engage your audience.

6. Embracing Photo Dumps

Authenticity takes center stage with the rise of "photo dumps". Share genuine moments,

creating a more intimate connection with your audience.

7. Collaborative Posts on Instagram

Leverage Instagram's collaborative features for posts. Partner with industry peers or fellow

speakers to broaden your reach and diversify your content.

8. SEO Integration on Instagram

Instagram is transforming into a search engine. Incorporate SEO strategies into your content to

enhance discoverability and reach a broader audience.

9. Shifting Engagement to DMs on Instagram

The trend of moving engagement from feeds to direct messages continues. Consider setting up

automated responses to maintain conversations in DMs and deepen connections.

10. Shares Trump Likes and Comments

In 2024, shares will gain prominence over likes, comments, or followers on Instagram.

Encourage your audience to share your content to amplify its impact.

11. LinkedIn Shift Toward Professional Content

LinkedIn will deprioritize personal content in favor of professional posts. Speakers should focus

on content highlighting their expertise while growing their professional network.

Adapting to these trends will keep you relevant and amplify your influence in

the ever-evolving world of social media. Embrace the changes, tell your authentic story, and

continue to inspire through the power of your voice.

Which prediction will you be adding to your strategy this New Year?

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