As we step into 2024, the New Year brings changes to the social media world, making it time to make changes to your strategy so you don’t get left behind in the ever-changing world of social media. Instagram and LinkedIn continue to evolve, presenting Keynote Speakers with a plethora of opportunities to engage and captivate their audience.
Let's delve into my11 predictions that will shape your social media strategy for the New Year:
1. Short-Form Video Dominance
The reign of short-form video content, epitomized by Instagram Reels, remains King. Keynote Speakers should focus on honing their storytelling skills, leveraging trending music, and creating visually compelling content to stand out in the crowd and spread their message.
2. The Power of Authenticity
Transparency and honesty are the foundations of a loyal following. Keynote Speakers must
showcase the human side of their brand by offering behind-the-scenes glimpses, employee
spotlights, and candid photo posts. Authenticity will be key to success.
3. LinkedIn's Rise in Virtual Events
LinkedIn is set to become a hub for virtual events and video streams. Anticipate dedicated
event and video feeds, making it easier for users to discover and engage with valuable content.
4. Instagram's AI Revolution
Instagram's embrace of AI-driven content recommendations will deepen in 2024. Expect more
AI-based highlights and generative tools, enhance the user experience and increase the time
spent on the platform.
5. Consistency Is Key
Among the changes, one constant remains: consistency is key for success on Instagram.
Regularly share content, maintain your brand voice, and engage your audience.
6. Embracing Photo Dumps
Authenticity takes center stage with the rise of "photo dumps". Share genuine moments,
creating a more intimate connection with your audience.
7. Collaborative Posts on Instagram
Leverage Instagram's collaborative features for posts. Partner with industry peers or fellow
speakers to broaden your reach and diversify your content.
8. SEO Integration on Instagram
Instagram is transforming into a search engine. Incorporate SEO strategies into your content to
enhance discoverability and reach a broader audience.
9. Shifting Engagement to DMs on Instagram
The trend of moving engagement from feeds to direct messages continues. Consider setting up
automated responses to maintain conversations in DMs and deepen connections.
10. Shares Trump Likes and Comments
In 2024, shares will gain prominence over likes, comments, or followers on Instagram.
Encourage your audience to share your content to amplify its impact.
11. LinkedIn Shift Toward Professional Content
LinkedIn will deprioritize personal content in favor of professional posts. Speakers should focus
on content highlighting their expertise while growing their professional network.
Adapting to these trends will keep you relevant and amplify your influence in
the ever-evolving world of social media. Embrace the changes, tell your authentic story, and
continue to inspire through the power of your voice.
Which prediction will you be adding to your strategy this New Year?