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Social Media Update- Instagram Feed Update!

Updated: Sep 22, 2023




Head of Instagram Adam Mosseri announced that all users will have two feeds, Favourites and Following.


This new update gives users more choice and control over what they will see. Users can choose who they want to see in their favourites based on who they are following. They can remove and add between the two feeds to their liking.


Great if you are someone who just hangs out and scrolls for fun, but as a content creator, the game has changed!


To be honest, my first reaction was, "Cool!" But as I think and analyze it, I have reservations.


"Will this update make your content that much harder to be seen and engaged with?"

You now need to be that much better so that your followers and new followers will put you in their favourites feed, and if you don’t make the cut and your followers engage more with the favourites feed your chances of being seen and engaged with is going to be more difficult.


I am curious to see how we as social media managers and content creators will come up with new ways to make it onto the favourites feed if that is the feed gets more engagement from users.


Time will tell how this new update will affect us.


What do you think of this new update?

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