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  • laurenrossow

Social Media Update- LinkedIn Account Update!

Updated: Sep 22, 2023

With the rise of video content and video playing a bigger role on LinkedIn profiles, LinkedIn added Creator mode for people who already make LinkedIn Live videos and other content, allowing people on LinkedIn to “follow” you to watch and stay up to date with what you post.

LinkedIn released a blog on March 30 of this year saying,

In the past year alone, we’ve seen a nearly 50% increase in the number of people following people who have turned on creator mode, and a nearly 30% increase in the engagement on content created by people with creator mode turned on.”

LinkedIn has also updated the new feature with more tools to measure your success:

  • LinkedIn has improved its content analytics to help you view your impact and success by adding total impression numbers and engagement statistics. These are very important KPIs to measure and having access will free up your time to calculate them yourself.

  • In addition to the content analytics update, they are also improving the demographic breakdowns on posts so you can see who is actually leading your engagement to increase.

  • Your audience is now given the option to receive a notification when you post something if they click the “subscribe bell” on your profile.

  • And lastly, they have made it easier to give access to your newsletter. You can highlight your newsletter in the featured section of your profile so your audience can quickly find the latest newsletter and subscribe!

The posts you are posting on your profile are content, so why wouldn’t you make the change to increase your engagement and following? Any business that is selling a product or service, no matter your size, who actively posts content should consider changing their account to Creator Mode.

At the moment, there doesn’t look to be monetization when you are a LinkedIn Creator, but it could change down the road.

As I dive more and more into social media updates and trends, it is so apparent how they all play a role with one another and are linked. It is obvious that LinkedIn is looking at other platforms and noticing what trends are rising: video content/video and how much we all want more engagement on a deeper more authentic level.

What do you think of this update?

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