This is too good to NOT share.
Social Media Today released a blog letting its subscribers know,
“TikTok has confirmed that 10-minute video uploads will be coming to all users.”
Last week I talked about how video content is a trend that is not slowing down and is here to stay, so it really it’s no surprise that short-form video is also trending.
We know our attention spans are reducing, especially amongst the younger demographics.
Hence every platform is now following TikTok’s lead in terms of short-form video content.
TikTok gained popularity and its success because of its short-form video content experience. It started with 15 seconds, then 60 seconds, to 3 minutes, to now 10 minutes.
Why did they do this?
Because monetizing a short-form video is hard.
Content creators on TikTok couldn’t make money from their content the way let’s say YouTube provides.
With the challenges in monetizing short-form video content, this was almost inevitable for the platform. Even YouTube had to compete with TikTok and has added “Shorts” to their platform giving YouTube creators an additional opportunity to get more interest in their content, where they can profit more from in-stream ads.
This update isn’t completely new for TikTok, and they aren’t going in blind, as the Chinese TikTok has been doing 15-minute videos since 2019.
TikTok has been feeling the pressure from content creators to make a change for monetization. Creators are noticing and making it public that TikTok’s creator funding models are flawed, and this could lead to creators taking a stand and asking for a larger slice of the revenue.
This new update could be TikTok’s way of allowing creators to monetize via longer videos like YouTube provides its creators.
I’m very curious to see how this will take off. Will TikTokers enjoy watching and engaging in longer videos there? Will creators gain the profits they deserve? Or, could this hurt TikTok?
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