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  • laurenrossow

Why I niched down on the Professional Speaking Industry


I struggled for years battling negative thoughts about my career. I had a lot of days where I felt small and worthless and never thought I was smart enough to achieve big things. I don’t blame anyone but myself. I didn’t know what I wanted to do.


At 18 I went to culinary school and studied the world of food. I thought I would become this great chef, but the culinary world exposed a side of itself that didn’t sit well with me.


At 21 I decided to leave the culinary field and took an entry level position as a receptionist for a property management firm. I learned many things I didn’t think I was capable of, but quickly grew restless and needed a change.


At 24 I adventured on my own to South America for 2 months to see new places and meet new people. Coming back was a weird adjustment as I felt even more confused with what to do with my life. I took a retail job selling cakes and LOVED the company, the people, the hours, but once again my heart grew restless and knew a change would need to happen.


At 27 I decided to go back into the “corporate” world as an administrative coordinator for Canada’s top leading Speaker’s Bureau and instantly felt comfortable, safe and at ease. But that comfort brewed uneasy thoughts about my worth, and my knowledge. I battled conflicting thoughts about leaving but was scared for the change as I was so comfortable with the people I grew to love. In the end though, I wasn’t loving who I was there.


At 33 on a vacation, I took time to reflect and think about the change I knew needed to happen. I was instantly excited with my decision and when I returned home, I began the processes to make it happen. I didn’t want to wait!


At 34 I went back to school for a post graduate certificate for Digital Media and Marketing and flourished! I loved all my classes, my professors and all the students I made friends with. I was loving who I was becoming. My eyes were open, and I could see what it was I wanted to do.


At 35 it was one pivotal conversation that gave me the courage and strength to start my freelance business. However, that is not to say it wasn't easy and I battled imposter syndrome every day. I had moments where I was worried I wouldn't make it. But with perseverance, I allowed myself to reflect to see what needed to change. I decided to figure out which niche target client/industry I wanted to work with. I leaned into my past network, I made the un-regrettable decision to focus on the Professional Speaking industry. And it's been amazing!


Everything that happened to me in my past got me to where I am today. It molded me and guided me to do what I do today. Throughout the years there was one thing that was always constant, my love for creating, being responsible for my own time, traveling to seeing new places, and allowing myself to always learn new things, meet new people, even if they are scary and challenging.


If you have a career or business as a Professional Speaker and are struggling to manage your social media or understand the importance of having a presence, connect with me to set up a free discovery call!


I would love to learn more about you and your journey!

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